Our Story & Features

6 years of creativity, innovation and change... No “same-old, same-old” topics; No talking heads flogging their services. “Association executives deserve to have a place where they can air their concerns in a safe, collaborative space, among peers.”

Peer-to-Peer Exchance

We help you go beyond networking by facilitating exchanges with other professionals like you.

Thought Leadership

Our speakers don’t just talk high-level, they provide valuable information that is actionable when you return to the office.

Innovative Education

We believe that maximizing the knowledge sharing of our participants is just as important as choosing great speakers.

Networking Fun

Ample time to connect, and network – meeting new people can help create change!

Engaging Meeting Design

Lectures are SO yesterday… Be ready to problem-solve, share ideas and contribute your opinion.

Great Food

We feed your body and your soul with fuel so you can maximize your engagement!

Our Partners

Year over year, we are continually blessed with a growing list of partners who are looking for something different. We are so grateful to the following AMAZING 2019 partners!

Get Involved!

Partnership

The Engaging Associations Forum is open to Partnering Suppliers ONLY, with no exceptions. We would love to chat with you about our partnership options.

Speaking

We are looking for unique discussions to present to our participants for 2019.  Have something you want to share? Have a look at our Call for Speakers.

Our Speakers

Stay tuned for our 2019 Speaker Roster! We look forward to delivering the best sessions available to the association sector!

Your Event Hosts:

Meagan Rockett
CEO, Greenfield Services

Meagan has made it her mission to help associations better engage their communities. She was the mastermind behind the Pulse Report (our study of Canadian associations’ membership marketing & engagement practices) and co-producer of the Engaging Associations Forum. Meagan is dedicated to increasing the viability of associations!

Meagan Rockett
CEO, Greenfield Services
Frank Rockett
Non-Profit Executive Consultant, Greenfield Services

With over 20 Years of Leadership Experience, Frank brings expertise in Fund Development, Grant Writing, Financial Management, Human Resources, Board & Committee Leadership to the team. He currently serves as Executive Director to a local humane society.

Frank Rockett
Non-Profit Executive Consultant, Greenfield Services
Mark Thompson
MC for Engaging Associations 2019

Mark is a nationally recognized speaker in leadership, teambuilding, motivation and human capital. Mark is also a sought after lead trainer for groups of all sizes from small leadership retreats to large groups of 500 plus, known for his high energy engaging passion style.

Mark leads active hands-on teams involved in training and development, project management and business development. His expertise is in the areas of team and leadership development, program facilitation, and innovative instructional design.

Mark Thompson
MC for Engaging Associations 2019

Speakers:

Chris Baylis
President & CEO, The Sponsorship Collective

Chris Baylis is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.

After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million dollar sponsorship agreements and has built and coached teams to do the same.

Chris Baylis
President & CEO, The Sponsorship Collective
Meredith Low
Principal, Meredith Low Consulting

Meredith Low is a strategist who helps associations create effective and evidence-driven plans for success. Her experience includes the not-for-profit sector, strategy consulting to Fortune 500 companies, and in-house strategic planning and strategy development at one of Canada’s largest banks. Meredith has presented at CSAE and PCMA conferences and has been published in Association magazine and elsewhere. She can be found at meredithlow.com and on twitter @LowMeredith.

Meredith Low
Principal, Meredith Low Consulting
Christine Nielsen
CEO, Canadian Society for Medical Laboratory Science

Christine Nielsen has been leading the Canadian Society for Medical Laboratory Science as CEO since 2010. CSMLS is the national certifying body for medical laboratory technologists and medical laboratory assistants, and the national professional society for Canada’s medical laboratory professionals. CSMLS has been serving its members for 81 years. She has served on the Government of Canada’s expert panel, exploring challenges in the labour market for newcomers to Canada. She served six years as Chair of the Canadian Network of Agencies for Regulation (CNAR) and has served her Alumni Board since 1998.

Christine Nielsen
CEO, Canadian Society for Medical Laboratory Science
Mark Thompson
President & Chief Engagement Officer, McKinley Solutions

Mark is a nationally recognized speaker in leadership, teambuilding, motivation and human capital. Mark is also a sought after lead trainer for groups of all sizes from small leadership retreats to large groups of 500 plus, known for his high energy engaging passion style.

Mark leads active hands-on teams involved in training and development, project management and business development. His expertise is in the areas of team and leadership development, program facilitation, and innovative instructional design.

Mark Thompson
President & Chief Engagement Officer, McKinley Solutions
Rachel Stephan
Owner, sensov/ event marketing

Rachel, an entrepreneur at heart and a creative at mind, jump-started her business in 2001. She holds a Master’s degree in Advertising and has accumulated over 18 years of experience in marketing, advertising and creative direction in the event space. Rachel lives for a challenge and whips up the cleverest of concepts in the blink of an eye for her event planning an association clients.

Rachel Stephan
Owner, sensov/ event marketing

Event Schedule

We will launch our preliminary program as soon as it is available. Stay tuned!

Join us for our Welcome Reception, meet our speakers, sponsors, and say hello to your peer who will be joining you over the next two days of collaboration and change!

Registration kicks off early; join us for a healthy breakfast and be ready to kick off year 6 of the Engaging Associations Forum. Our Event Hosts & MC have a lot to tell you about what to expect over the next two days!

10:00-10:30

Re-Fuel with coffee; and healthy snacks, and check out our Relaxation Zone!

10:30-11:30

-- Advocacy & Government Relations
-- Membership Retention
-- Associations Must Prove ROI to Members
-- Tradeshows...A Thing Of The Past?

Our Big Picture Talks are back again this year - before we head into lunch; have a listen to what each has to say - you will be able to pick two of the three sessions to participate in during the afternoon Deeper Dives!

12:00-1:15

-- How To Get Your Board To STOP Overstepping...For Good!
-- You're no longer the voice of your industry, your influencers are
-- TBD

2:00-2:15

-- How To Get Your Board To STOP Overstepping...For Good!
-- You're no longer the voice of your industry, your influencers are
-- TBD

3:00-3:15

Chris Baylis
President & CEO, The Sponsorship Collective

What are the current sponsorship trends? Do you deliver enough ROI? What does your prospectus tell potential sponsors?

This highly interactive two hour workshop is all about non-dues revenue; what sponsors are expecting, what an association needs and working through how the two fit together.

You do NOT want to miss it!

In the Fall of 2018, a collaborative group of partners got together and created the OAX Exchange; a survey for association executives to participate in. This survey was geared towards concerns that professional and trade associations have - leadership; financial; HR; and more.

The results are here; and we are hosting a workshop to delve into the results; what we heard and what it means for your association.

10:00-10:30

Mark Thompson
President & Chief Engagement Officer, McKinley Solutions

What kind of leader are you? What does your team want, or need? In this session, participants will walk through various leadership types; what they mean in terms of decision-making processes, and being at the helm of your team.

10:30-11:15

-- Develop a Marketing Plan That Actually Works
-- Designing Your Conference For Ideas & Innovation
-- TBD

10:30-11:15

-- Develop a Marketing Plan That Actually Works
-- Designing Your Conference For Ideas & Innovation
-- TBD

Christine Nielsen, CEO, Canadian Society for Medical Laboratory Science & Meredith Low, Principal, Meredith Low Consulting

How can a CEO misunderstand what her board is saying, and nearly miss one of the most celebrated programs the association has ever implemented? How can a strong strategic planning process turn a flailing association around? How can an association rely on its members and stakeholders for its existence, but not understand why it receives this support? How can someone outside the executive suite save a major corporation hundreds of thousands of dollars, just by asking WHY?

Combining the Consultant and Chief Executive Officer perspectives, this session will explore:
• How asking good questions – and dealing honestly with the answers – are at the heart of resilient organizations
• How understanding why things are the way they are is crucial to your success, no matter where you are in the association lifecycle or hierarchy
• How accountability between all elements of the organization can be enabled by a commitment to intelligent measurement
• How to tackle the perplexing and persistent problem: that most association strategic plans – if they exist at all – are neither truly strategic nor good plans
• How to decide when to stick with you plans, and when it’s time to go back to the drawing board

Developing a strategic, inquiring mindset is imperative to plan effectively and be a nimble association. Learn how to ‘spread the joy’ throughout the organization to key decision makers, to increase accountability and ownership for plans and their outcomes.

12:15-1:15

1:15-2:00

-- Succession Planning / Talent Management (Exec Track)
-- How Tech Can Add Value To Conferences & Events
-- TBD
-- TBD

Calling ALL Association & NFP Executives

Association suppliers: Please note, the Engaging Associations Forum is for Association and NFP executives only. If the not-for-profit sector is one that you sell to, you may be able to attend as a Partner. Please contact us for details.

The Keener
*AMAZING* Early Bird Registration Fee
$229
What it includes:
Pre-Forum Reception
Education Sessions July 17-19, 2019
All Scheduled Meals and Breaks
Time to Collaborate, Network & Create Change
Birds of a Feather Dinner Ticket Included

Blog

What you need to know about the Engaging Associations Forum!

Frequently Asked Questions

Check out the FAQs to find the answers to common questions. Can't find your question answered here? Contact us.

When will the conference take place?

The 2019 Engaging Associations Forum will take place July 17-19, 2019.

On July 17, 2019, participants are invited to a pre-Forum Event Reception, where you can meet and start networking with fellow participants, speakers and partners!

July 18, 2019 features a full day of innovative education and meeting design.  We will close out the day with our traditional reception, celebrating a fantastic day.

For the evening, association executives may join us for the Birds of a Feather Dinner, for an extra fee, or by invitation.

Returning for our final day, July 19, 2019 we will have another full day of innovative education & meeting design, and close out with our wrap up session and our prize draws!

What are the registration rates?

Registration rates will be posted soon.  New for 2019 we will be offering both single registration fees, as well as group registration fees.

Are suppliers allowed to attend?

Suppliers may attend the Engaging Associations Forum, provided they become a partner of the event.  Please contact us for partnership details.

What can I expect?

It’s simple – a unique experience.  We believe in:

  • Creating an event that enables maximum interaction between participants; because hearing about experiences, regardless of whether they are successes or failures, offer valuable lessons.
  • Securing speakers and facilitators who are forward-thinking and challenge us to do better.
  • Delivering meetings in well-designed, aesthetically pleasing environments. Meeting design is a great facilitator of human relationships. People will learn, connect, and interact more genuinely when their environment allows them to be at ease.
  • Making learning, exchanging and co-creating FUN.

How can I reserve a hotel room?

Once the location of the Engaging Associations Forum has been announced, we will post the room block link.  We strive to provide a high-quality location for the event, with room rates that are reasonable for an associations budget.

Event location

Here, you will find directions to the conference venue. More space to meet and network!

JOIN US

Location announced soon!

EMAIL US

engagingassociations@greenfield-services.ca

CALL US

613-288-4517