Optimizing Operations to Increase Member Retention

The pressure for our associations to be as innovative as a startup, and have the same user experience as Amazon, is at its highest point ever.

How do we implement new initiatives to retain members when our member
experience feels out of whack?

During this discussion we will:

  • Examine roadblocks impacting your member experience
  • Discover the benefits of optimizing your organization’s operations to increase member value
  • Learn strategies to help your staff streamline, automate, and audit your processes to maximize impact
  • Explore how to plan your own operations integration day with staff to clean up your member benefit communications, workflows, and systems

About the Presenter:

Emily Hendershot (Nova Strategies) is a results-driven Community + Operations Strategist who partners with associations, user groups, and nonprofits to maximize their impact and achieve their missions. She enjoys helping volunteer-driven organizations create meaningful strategy, optimize operations, and facilitate volunteer leadership trainings.

Emily has a successful history creating and executing strategic initiatives to drive growth for global associations and technology user groups with membership targets of 5K – 100K people. Prior to her work with associations, she developed fundraising events and national volunteer training programs for the American Cancer Society and led a disaster relief program for a nonprofit in Port-au-Prince, Haiti.

When she’s not traveling the globe, Emily enjoys photography, baking, and Detroit Red Wings hockey.

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