Sponsorship Trends Worth Knowing About
Do you know about Chris Baylis? He really is awesome, and we cannot WAIT to bring him to the Engaging Associations Forum this summer!
He is presenting a 2-hour, hands-on workshop on Sponsorship Trends for us, and we really think it is going to WOW everyone!
There is more to come about the specifics of this particular workshop, but in the meantime, wanted to share with you a couple of excerpts from a recent article he posted on his company website, The Sponsorship Collective. The article is called Disruption in the Marketplace: Three Sponsorship Trends Worth Paying Attention To (Read the full article here).
The three trends he focuses on in this article are as follows:
- Digital Disruption & The Sponsorship Landscape: Digital marketing is disrupting all aspects of the marketing space and sponsorship is no exception. Digital marketing makes it possible for sponsors to advertise directly to their target market. What’s more is that they only have to pay when their customer takes a very specific action. Like never before, brands can focus on their target audience taking a specific action that they can monitor directly themselves, in other words, they can now do on their own what sponsorship used to claim as its chief benefit!
- Audience (And Activation) Are Everything In Sponsorship: Knowing your audience leads to custom activation ideas which in turn leads to the ability to report back to sponsors on the ROI of their investment in ways that digital can’t compete with.
- Knowing Your Value Is Essential: Not only do sponsors need to know the market value of the opportunities they are being presented with but they want to be able to measure the ROI of those opportunities. Guessing at your value was always a bad idea but going forward it could mean that you can’t compete in the marketplace.
What else will Chris talk about during the workshop? You’ll have to attend to dig deeper! Register NOW for The Engaging Associations Forum!
About the Presenter:
Chris Baylis is the President and CEO of The Sponsorship Collective and a self-confessed sponsorship geek.
After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million dollar sponsorship agreements and has built and coached teams to do the same.