What is a High Performance Membership Organization and how do we get there?
More than ever before, members are questioning the ROI on their membership fees.
Membership organizations must be seen to deliver value commensurate with their fees and compare favourably to alternatives. A high performing membership organization (HPO) delivers a highly efficient “back stage” and a highly valuable “front stage”.
Back stage efficiency drives down costs and improves service delivery. Front stage value drives revenue. The back stage elements are the internal systems and processes that support the outward facing activities of the organization. Like plumbing and electricity, the back stage is invisible when it is working well and painfully visible when it is not.
The front stage includes the elements that stakeholders and members see and interact with. They are highly visible and have a direct impact on the credibility and profile of the organization.
8 Elements of the High Performance Organization
There are 8 elements to the High Performance Membership OrganizationTM1:
- Resource Management
- Human Resource Management
- Revenue diversification
- Member Value Proposition
- Sponsor Value Proposition
- Stakeholder relations and issues management
These 8 elements comprise the front stage and back stage elements that tie back to the Sustainability Model TM for membership organizations.
So how do we get there?